michele aglira - Krop Creative Database

London

I started my career in London at the now legendary agency Leagas Delaney. From there, I moved back to the US and worked at top agencies in NY. Ogilvy, Y&R and BBDO to name a few. After obtaining my Italian citizenship, my passport opened new opportunities for me in Europe. DDB Paris moved me over as CD on J&J skin care brands, but I quickly broke out of the female ghetto and onto accorhotels.com, launching their first global campaign. I moved to Grey London as a CD, working on GSK toothpastes and skin cream, Helly Hansen and many other brands. After Brexit, I returned to Paris as a CD at Publicis working on Nestle and Capgemini. What's next?

Unlock

Selected work

Publicis Paris/Purina/Nestle/Capgemini

Otis Redding capturing the love between pets and owners.

Parents are in awe when their child does something new for first time.
This is the global Nan Campaign

Middle Eastern cuisine is all about sharing.
Mezeast celebrates this in their launch

Capgemini is a global tech consultant that
never forgets the importance of humanity

Grey London/Helly Hansen/GSK/The Sunday Times/Clover

Ski Patrollers wear Helly Hansen for their technology and designs that keep them safe. So we launched a new campaign this year to consumers inviting them to "Choose Like a Pro"
"Dog"

"Life pocket"

"First snow"

For over 12 years, Sensodyne has been running a successful campaign featuring real dentists. Competitors have chipped away at their market advantage by putting dentists in their commercials— except they use actors. To call attention to this, I created the Actor Dentist who is angry with Sensodyne because they use real dentists in their commercials—which puts him out of work. Grey London liked this digital campaign so much they paid to shoot it and present to GSK.

Actor Dentist
"SFX"

ActorDentist
"Actor Doctor"

Sensodyne has been running dentists testimonials for over 12 years. To launch product innovations, they needed a lift. This inspired a series of mini TV/online documentaries from the real scientists who developed their innovations. This one is for "True White".

Based on the success of "True White, we created another one for "Repair & Protect"

The Sunday Time's Rich List comes out every year announcing who are the top, top earners in Britain. And every year they like to do it with a bit of a riddle.
"MJ"

"PMcC"

"JK"

We're all on social media overload. Clover wants us to enjoy simple pleasures again. Like just tasting something delicious.

Spud

Pancakes

Physiogel sounds cold and clinical. So we created "Be Free with Your Skin" to give its effectiveness humanity and warmth.
"Goosebumps"

"Freckles"

"Pro-ageing"

DDB Paris/Accorhotels.com/Novotel

"Know what you're really booking when you book" is what you get from Accor's site. From getting the type of room you want to what's in your mini bar. That nugget inspired this spot. Accorhotels.com/mini bar

We all know men and women want different things. Even when booking a hotel experience. Accorhotels.com/couple

Team Europcar starred in this spot that won a Grand Prix at Strategies du Marketing Sportif. A first for a non-sport brand, even beating out the likes of Nike and Adidas. Accorhotels.com/tour de france

The print campaign that accompanies our TV.
Accorhotels.com/beds

bell

utensils

This was fun. Taking over a Novotel in Gare de Lyon and surprising real people with silly shenanigans. It became a series of digital films targeted to business people to bring their kids free to Novotel on weekends.
Novotel/Intro

Novotel/snap

Novotel/jump

Ogilvy NY/Avon/Kraft/Kimberly-Clark/Pilsner Urquell

"Avon's Calling" was a classic tagline Avon owned for over 3 decades. When they came to us for a campaign, their goal was to appeal to 2 targets --the women who grew up with them as well as newcomers to the brand. We bridged both requests in this successful US campaign for them.
"Hot Mom"

"Carded"

"Rendezvous"

"No Kids"

Tapping into the over the top world of soap operas,we launched Tassimo as an object of desire, teasingly aided by Fraser's David Hyde Pierce and his witty voice over. "Workmen"

"Cynthia"

"Eleanor"

"Steve"

Our idea was to launch an energy bar for slackers. About time, they had one, too, right? This is the result.

"Can't be bothered to come up with a caption"

"Ditto"

Babies are cute. But babies aren't witty or funny. So we got professional help. The brilliantly funny Judah Freidlander from 30 Rock is voice over on "Ripped Baby"

Ed Helms from Hangover 1,2 & 3 plays "Vegas Baby"

No matter how much beer you've had in your life, you haven't had a real beer until you had Pilsner Urquell.
Our way of saying this is good beer with history lessons thrown in on the side.

D'Arcy NY/Heineken/Norelco

John Cleese in his Bond movie role honoured us by playing in this Heineken promo.
He was a joy but didn't like us for making him lift his foot onto the bar for so many takes. Sorry, John. Heineken Q

This is based on a real lunch I had with colleagues and a certain ECD. Think we've all had these lunches:)
Heineken Brown Noser

Women do not put their hands in toilets, no matter what. But it's these simple acts that make guys chivalrous.
Norelco Earring

In this spot, a Dad risks life and death for his little daughter's toy. And on a side note, our actor almost did with our stunt drivers.
Norelco Highway

Real cyclists were used and only harmed a little in this spot. With the amazing JK Simmons, Oscar winner for Whiplash, as the voice over.
Norelco Cyclist

Y&R NY/Virgin Atlantic

Aimed to get Brits living in America to go home more on Virgin, we had fun with an idea that appeals to their black sense of humour. We created an "itdestination" site full of iconic "crap" places well known to Brits and served them up as lovely spots to go to. Interacting on the site, rewarded people with videos of wastelands, airport runways and derelict ports as well as savings on flights to London and Glascow.

Post card-like banners

direct people to the site.

Misc. TV & Print

London Transport Poster

AT&T Dave

Datek Squash

Datek Doctor

Social Media /Content/PR ideas

Research showed us teens are actually more "cause" oriented than ever before. So we thought why not combine their skin needs with their altruistic interests? This was an idea I liked for Neutrogena /Visibly Clear

Resume

My CV

You must be a registered company to view michele's contact details.